To become what an employer wants, the three most valuable attributes are. Primary data has been collected through questionnaires. Brand awareness marketing project topics, mba base paper, advertising thesis ideas, dissertation, synopsis, abstract, report, full pdf, working details for marketing management mba, diploma in business, btech, be, mtech and msc college students for the year 20152016. The report title is customer satisfaction regarding hdfc bank. Customer can shop for rs 1,000 per month for 12 months. Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online. A project report on brand preference of mobile phones. Mba marketing project report customer satisfaction towards hcl technologies ltd. It is essential for businesses to effectively manage customer satisfaction. The main function of a project management is to achieve all the smart goals of the project within the given restrictions. A guide to commercial awareness introduction what is commercial awareness. And awareness of customers about different types of products and services offered by hdfc bank. Intoduction about consumer awareness,questionnaire etc. Consumer protection act 1986 the consumer protection act was passed by the parliament in 1986.
The project will first study the attitude of customers towards online shopping, also. For example the consumer should know whether the product is good for health or not, whether the product is free of creating any environmental hazard or not etc. Project report on a study on the customer satisfaction toward the purchase of samsung smart phones submitted by abstract customer satisfaction should be the main aim of a business. Project report on consumers awareness and perception about credit card pnbdelhi creditcard based electronic payment systems. To avoid the complexity associated with digital cash and electronic checks, consumers and vendors are also looking at credit card payment on the internet as one possible timetested alternative.
Project report customer satisfaction towards hcl technologies ltd. Customer first has to pay rs 10,000 as lump sum and then he will get a membership card with rs 12,000 loaded on it. The brand awareness has turned into an important variable that impacts customer s perceptions of a brand. Brand awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. The study will be fruitful one when the basis laid down is a concrete one they represent the desired solution to the problem and help in proper utilization of opportunities.
Regarding title, instead of giving a general, topiclike title, be specific and emphasize the explicit nature of the work. The importance of brand awareness in the mind of the customers can be evaluate at various stages e. To best of my knowledge the report is original and has not been copied or submitted anywhere else. Ravindra kumar roll no40 pgdm200709 new delhi institute.
A welldesigned awareness program ensures better customer engagement and protects consumer welfare. Brand awareness and customer satisfaction, factors influencing branding, brand identity, image and positioning, customer satisfaction and brand loyalty and internal and external. This report is a summary of the group effort of planning, designing and implementing a mobile application for consumer awareness. Bsc it cs project documentation information technology students, mca projects, bca projects, msc computer science projects, b tech bachelor of technology in cs. Customer relationship management is a concept that became very popular during the 1990s. Project on times of india free download as word doc. Project report on consumer awareness linkedin slideshare. An analysis study of improving brand awareness and its impact on consumer. The term consumer awareness has existed for a long time, but it was first in 1962. This site provides free download management system project report. Based on the literature, we identify specific actions implemented around the world to promote consumer awareness and understanding.
Project report on customer relationship management crm. Project on times of india pdf image system for times of india. Report has it that dissemination of adequate information literacy to the grass root especially to farmers will enhance productivity. The project is part of the course inf5261 development of mobile information systems, attended autumn 2012. A guide to business awareness university of birmingham. To study the awareness of the consumer protection act. Importance of brand awareness and brand loyalty in assessing purchase intentions of consumer. The key features of successful awareness raising campaigns. Project report on consumer awareness page borders design. Farmers information literacy and awareness towards. Customer satisfaction regarding hdfc bank the report contains the organizational study done at hdfc bank.
Project report on hydraulic robotic arm concept of paper plate making project report pdf. Project report on consumer awareness and perception about. This phase should be considered in conjunction with the planning and scheduling phase as the. Data for this investigation were collected from primary as well as secondary sources. A project report on consumer satisfaction and awareness towards siddhadhara milk products by babasab patil karisatte. This research project is my original work and has not been submitted for. The paper deals the consumers perception towards ebanking system related to consumer awareness towards ebanking system with special reference to tuticorin district of tamilnadu. The report gives an overview of the banking sector and company profile. To be a member customer will have to pay a onetime registration fee of rs 100, which includes all taxes, and also do the necessary paper work. This is to certify that the project report titled customer satisfaction of toyota. The importance of famers information literacy and awareness towards agricultural produce and food security cannot be overemphasized. Mbabba final marketing project report on consumer awareness and perception about credit card, electronic payment systems, credit card project report.
Final project report submitted in the fulfillment of requirements for the postgraduate diploma in management 200709 submitted to. Pdf consumers are the largest economic group in any country. The introduction includes history as well as general knowledge about the business process of the company. If the customers of life insurance corporation are satisfied and happy then and then only they may be loyal to the lic.
Bulsho cooperative, finland ali hussein bachelors thesis dp in international business 2012. The setting of mba final year project on customer satisfaction objective is the corer stone of a systematic study. Displaying project report on customer preference and brand awareness. Project report on consumers awareness and perception. Pdf a project report on customer awareness about aditya. This is where the brand recall continuum begins, extending from simple brand recognition to having complex cognitive structures constructed on the basis of detailed information concerning the brand. Advertising, instore displays, sales promotion, and public relations to reach. The questionnaire wasmostly related to the brand awareness towards mahindra xylo on different feature suchas the model, price, effectiveness of the brand etc. The project entitled a study on customer awareness and preference towards prepaid airtel mobile internet service in coimbatore city is carried out with an objective to determine the customer awareness and preference. Mba marketing project report customer satisfaction towards. Consumer awareness consumer awareness refers to the combination of the following. Project report on customer preference and brand awareness. A project report on consumer awareness about nandini milk and.
A project report on customer awareness and effectiveness. Explore marketing projects for mba pdf, marketing projects, advertising project topics or ideas, sales based research projects, latest synopsis examples, samples, structure abstract, base papers, source code, thesis ideas, phd dissertation for mba students, reports in pdf, doc and ppt for final year mba, diploma, bsc, msc, btech and mtech students for the year 2015 and 2016. The roles and responsibilities for the project monitoring and reporting are defined. In this research paper we studied customer satisfaction towards life insurance corporation of india lic, because consumer satisfaction is the first step to achieve consumer loyalty. Brand awareness download and upload project reports. This study examines sales promotion and its effects on organizational. The key features of successful awareness raising campaigns prepared by. Customer satisfaction is one of the main objectives of any organization. Expectations have evolved to include realtime customer service as well as rapid responses to customer questions through online feeds.
An analysis study of improving brand awareness and its. A project management is a method of initiating, plan, executing, and the application of knowledge, skills, tools and techniques to achieve specific goals and meet specific success criteria. Brand awareness is the extent to which a brand is recognized by potential customers, and is. A project report on customer satisfaction survey of maruti udyog ltd. Every organization tries to know the customer satisfaction about their products.
Importance of brand awareness and brand loyalty in. Consumer awareness means being conscious of having knowledge about the various consumer production laws. Objectives of the study 1 to know the awareness level of customer about hero honda passport program. A project report on customer satisfaction survey of maruti. It is a process that helps an entrepreneur educate customers about hisher company, its performances and the products or services hisher company delivers.